take it away

Disciplines: advertising, copywriting, campaign, marketing

Creative United is a Community Interest Company established to enable the growth and development of the UK’s cultural and creative industries. They do this by offering finance packages to creative companies, aspiring musicians and the art-buying public.

Take it Away is one of those packages and offers 0% finance for parents of young children or young adults/students aged between 18 and 25 wishing to buy musical instruments. Brother was commissioned to develop the concept, write the campaign and roll it out across marketing and communications collateral.