Accessibility service

Accessibility is more than just meeting a checklist of standards. For Brother, it’s as much about listening and understanding. And, we’re passionate about democratising content and functionality and empowering users, regardless of ability.

Our guiding principles

Fundamentally (playfully spelt fundamenta11y)

Inclusive design is a mindset

Accessibility is not a one-time task but a continuous commitment to inclusive design. It’s about fostering a mindset that values diversity and actively seeks to eliminate barriers for users with varying needs.
Experientially (playfully spelt experientia11y)

Diverse user experiences

Users come with diverse abilities, and a checklist approach may overlook nuanced user experiences. Real accessibility involves understanding and addressing the unique challenges faced by individuals with different impairments, ensuring a tailored, user-centric approach.
Evolutionally (playfully spelt evolutiona11y)

Evolving standards and technologies

Checklists are static, but the digital landscape is dynamic. Web accessibility evolves alongside technological advancements and changing user expectations. Embracing accessibility means staying current with evolving standards and adopting new technologies that enhance inclusivity.
Emotionally (playfully spelt emotiona11y)

Legal compliance vs. ethical responsibility

While adherence to accessibility standards may be legally mandated in some cases, the true spirit of accessibility extends beyond compliance. It’s about recognising the ethical responsibility to create digital environments that empower every user, contributing to a more equitable online world. The willingness to listen and be seen to act can be a comfort and lead to repeated users – even when the product's accessibility is still a work in progress.
Continually (playfully spelt continua11y)

User feedback and iteration

Accessibility is a journey, not a destination. Incorporating user feedback, especially from individuals with diverse needs, is an essential part of the process. Continuous iteration based on real-world experiences ensures ongoing improvement and refinement.
Educationally (playfully spelt educationa11y)

Educational awareness

Building accessible websites involves educating stakeholders about the significance of accessibility. It’s about fostering awareness that extends beyond checkboxes, encouraging a shared understanding of the positive impact that inclusive design has on both users and the digital community.