Accessibility is more than just meeting a checklist of standards. For Brother, it’s as much about listening and understanding. And, we’re passionate about democratising content and functionality and empowering users, regardless of ability.
Our guiding principles
Inclusive design is a mindset
Accessibility is not a one-time task but a continuous commitment to inclusive design. It’s about fostering a mindset that values diversity and actively seeks to eliminate barriers for users with varying needs.
Diverse user experiences
Users come with diverse abilities, and a checklist approach may overlook nuanced user experiences. Real accessibility involves understanding and addressing the unique challenges faced by individuals with different impairments, ensuring a tailored, user-centric approach.
Evolving standards and technologies
Checklists are static, but the digital landscape is dynamic. Web accessibility evolves alongside technological advancements and changing user expectations. Embracing accessibility means staying current with evolving standards and adopting new technologies that enhance inclusivity.
Legal compliance vs. ethical responsibility
While adherence to accessibility standards may be legally mandated in some cases, the true spirit of accessibility extends beyond compliance. It’s about recognising the ethical responsibility to create digital environments that empower every user, contributing to a more equitable online world. The willingness to listen and be seen to act can be a comfort and lead to repeated users – even when the product's accessibility is still a work in progress.
User feedback and iteration
Accessibility is a journey, not a destination. Incorporating user feedback, especially from individuals with diverse needs, is an essential part of the process. Continuous iteration based on real-world experiences ensures ongoing improvement and refinement.
Building accessible websites involves educating stakeholders about the significance of accessibility. It’s about fostering awareness that extends beyond checkboxes, encouraging a shared understanding of the positive impact that inclusive design has on both users and the digital community.
The limitations of paid subscription accessibility services and web accessibility toolbars.
Why they fall short.
Making Oxford for everyone
Oxford Westend project is about building an Oxford for everyone. And it starts with an accessible website.
Beyond a checklist
Accessibility isn't about meeting a checklist of standards it’s about understanding your audience and their needs. Here’s our 6 guiding principles.