The brand was created to inspire other women to maintain a good work/life balance while fulfilling their full potential in their chosen careers. This is done through a mix of editorial content, interviews, recommendations and advice with inspiring, professional and entrepreneurial women from all over the world.

This content was later accompanied by 35 Thousand’s own travel skincare range. Described by Misty as ‘multitasking’, these products are designed to combat the stresses and strains this lifestyle can place on the skin.

Brother was commissioned to design and manage the development of the site over two phases lasting two years.