In today's competitive business landscape, companies increasingly recognise the importance of accessibility not just as a moral imperative but a strategic advantage. Here's why investing in accessibility is the right thing to do and a wise business decision.
1. Expanded customer base
20% of internet users have an impairment, and accessible consumer touchpoints ensure that products and services are available to your entire audience. By catering to diverse needs, businesses tap into the full potential of their market and gain a competitive edge.
2. Enhanced user experience
Accessible design benefits everyone, not just individuals with impairments. You only need to look at mobile internet interaction in public spaces to see how assistive and adaptive technologies are cherry-picked by users to aid comprehension in challenging environments. Having an intuitive and inclusive user experience programme increases loyalty and leads to positive word-of-mouth.
3. Legal compliance
Many countries have stringent accessibility laws in place. Complying with these regulations fosters a positive public image while reducing the risk of litigation. It demonstrates a commitment to inclusivity and reinforces the company's values.
4. Employee satisfaction and productivity
An accessible website will attract more potential employees with diverse skills and experience. And when an organisation is supportive, employees are happier, more productive and more likely to stay.
5. Innovation and creativity
An organisation that leads in accessibility will be more considerate of users in other areas of the business, driving innovation and sparking creativity.
If inclusivity and approachability are essential to a brand, then web accessibility is a behaviour that tells the audience, ‘this organisation practises what it preaches’. And, as consumers have always preferred businesses that align with their beliefs, supporting accessibility initiatives will maintain brand loyalty among existing customers and attract like-minded ones.
Markets are dynamic, and consumer expectations evolve. Investing in accessibility ensures that a business is adaptable to changes in demographics, technology, and societal shifts, positioning it for long-term success.
8. Improved SEO
Good web accessibility relies on comprehensive, coherent, concise HTML and WAI markup and tagging. The same practice optimises search and improves search engine ranking. With the exact algorithm developments widely unknown, good tagging can help safeguard or enhance your positioning in future.
9. Cost savings
Considering accessibility from the start of all new projects is more cost-effective and suitable than retrofitting products later. It's an investment that pays off in terms of customer satisfaction, efficiency, and reduced risks. If retrofitting is required, Brother’s advice is to address the easiest and most problematic issues. Then, publish your strategy and timeframe to address outstanding elements.
In conclusion, businesses prioritising inclusivity enjoy various benefits, from increased market share to improved brand perception and a workforce thriving in a supportive environment. Accessibility isn't just good for business – it's essential for sustained success.