Creative United is a Community Interest Company established to enable the growth and development of the UK’s cultural and creative industries. They do this by offering finance packages to creative companies, aspiring musicians and the art-buying public. It is supported by The National Lottery and Arts Council England.
Brother were commissioned to rationalise and improve awareness of the product portfolio and reinforce each product’s relationship to Creative United. Specifically, the brief asked for postcard-sized pieces of communication as well as posters and pull-up banners.
First we designed a product portfolio for Creative United. Then we followed this up with separate campaigns for the individual products:
Take it Away – 0% finance for parents of young children or young adults/students aged between 18 and 25 wishing to buy musical instruments.
Own Art – participating galleries offer 0% finance for anyone wanting to buy art.
Creative Industry Finance – access to finance and business advice for creative businesses.