Benefit
Benefit is a global healthcare insurance operated by Integra Global for business teams based in the UAE. It’s a bespoke product marketed with an emphasis on choice and flexibility. We developed the name (good/fit), as well as badging the plan’s tier system Team, Lead, Executive, Principle.
We commissioned illustrator, Mal White, to develop an image bank with a hero image representing a business ‘built’ by the employees.
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